Most folk had long cast a cynical eye on Dove's "Campaign for real beauty", but CurryChips is delighted to produce startling evidence of the exact motivation behind this loathsome marketing drive.
The following animations were taken from an internal powerpoint presentation which was intended to broadcast the marketing strategy for a new "Fugly-B-Gone" cream to the relevant departments. We now of course know that it ended up mutating into the well-known "Real beauty" initiative.
Referring to gullible customers as "munters" and "boots", the company makes plain its intention to exploit their weakness by patronising them while gently guiding them towards its range of overpriced inutile gunk.
Ladies, CurryChips now needs to know:
* Are you fugly or corpulent?
* Have you been taken in by these scheisters?
* Where exactly have you smeared their goo?
* Did it leave a rash? If not, did you feel less fugly/corpulent as a result?
And for the gentlemen:
* Have you ever smeared their gunk on your junk?
* Did she leather you when she found out?
http://www.campaignforrealbeauty.com/
Comments (3)
As would be president of the world-wide fugly association I would like to thank you from the bottom of my very large heart (We all know that fuglies are very caring people) for this precious tool for our campaign "Fuglies world-wide against patronisation (FWAP)"
Cham
Posted by Chameleon | July 25, 2007 9:19 AM
Posted on July 25, 2007 09:19
Dearest Cham,
as a longstanding supporter of FWAP, I would dearly love for you to grasp my oily mitt and give it a good shaking.
Indeed, I and many other friends of FWAP have been known to avail of Dove's excellent "Grip Retention Salve with extract of Castrol GTX".
However, we may have to review our purchasing decisions in light of their abhorrent campaign.
Yours emolliently,
Nat.
Posted by Nat King Coleslaw | July 25, 2007 9:29 AM
Posted on July 25, 2007 09:29
Love it! Can't stand the Dove campaigns either!
Posted by aphrodite | August 2, 2007 10:17 PM
Posted on August 2, 2007 22:17